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New features will allow detecting and bypassing web pages with the Accelerated Mobile Page protocol.
Google launched its Accelerated Mobile Page (AMP) protocol back in 2015 and promised that the technology would bring faster Internet surfing to portable devices. However, over time, AMP became less dependent on speed and began to transfer a large amount of user data to the search giant.
As a result, the privacy experts at Brave and DuckDuckGo have announced two separate initiatives to protect users from additional tracking implemented by Google on AMP-enabled web pages. Brave's new feature called De-AMP will be enabled by default on desktop and Android versions of the browser of the same name. Shortly after the news, search engine DuckDuckGo announced on Twitter that all of its apps and extensions would also be protected from AMP tracking.
“Google is using AMP to further solidify its monopoly by forcing the technology on publishers, prioritizing AMP links in search, and prioritizing Google ads on AMP pages,” a DuckDuckGo spokesperson wrote.
As DuckDuckGo explained, when a user loads a Google AMP-enabled page using the DuckDuckGo app or browser extension, "the original publisher web page will be used instead of the Google AMP version."
Brave offered a clearer idea of how De-AMP should work. The browser will "rewrite links and URLs" so that users are not taken to these versions of pages provided by Google at all. Brave will scan web pages for potential in-place rendering of AMP code. If this is detected, it will stop loading the current page and redirect users to the "real" version of the site before the page is loaded.
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Google launched its Accelerated Mobile Page (AMP) protocol back in 2015 and promised that the technology would bring faster Internet surfing to portable devices. However, over time, AMP became less dependent on speed and began to transfer a large amount of user data to the search giant.
As a result, the privacy experts at Brave and DuckDuckGo have announced two separate initiatives to protect users from additional tracking implemented by Google on AMP-enabled web pages. Brave's new feature called De-AMP will be enabled by default on desktop and Android versions of the browser of the same name. Shortly after the news, search engine DuckDuckGo announced on Twitter that all of its apps and extensions would also be protected from AMP tracking.
“Google is using AMP to further solidify its monopoly by forcing the technology on publishers, prioritizing AMP links in search, and prioritizing Google ads on AMP pages,” a DuckDuckGo spokesperson wrote.
As DuckDuckGo explained, when a user loads a Google AMP-enabled page using the DuckDuckGo app or browser extension, "the original publisher web page will be used instead of the Google AMP version."
Brave offered a clearer idea of how De-AMP should work. The browser will "rewrite links and URLs" so that users are not taken to these versions of pages provided by Google at all. Brave will scan web pages for potential in-place rendering of AMP code. If this is detected, it will stop loading the current page and redirect users to the "real" version of the site before the page is loaded.
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