Russians buy social media accounts for anonymity

✨ Megiddo

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The price of the VKontakte page can reach 249.3 thousand rubles, and in Telegram — 390 thousand rubles.

Platforms and services specializing in the sale of active pages in Russian and foreign social networks recorded a three to fourfold increase in demand for such accounts in 2023, as well as an almost twofold increase in the number of sellers. This was reported by « Kommersant », referring to industry sources.

According to retail space, the reason for this was the increased interest of Russians in anonymity on the Internet, but experts in the advertising sphere and owners of popular public public books on social networks believe, that accounts are often used for political manipulation and sending spam messages. Social network moderators say they block such accounts. But their number is not decreasing.

A representative of the Buy-accs service said that the demand for social media accounts for the first half of 2023 increased by 3-4 times compared to the same period in 2022. According to the representative, most of all, the demand relates to “ VKontakte ” and blocked Twitter *, Instagram ** and Facebook**. In addition, many foreign VPN service accounts that are not yet blocked in Russia gained popularity this year. Specific numbers in the service are not called.

According to 4Cheat, the number of offers for the sale of Telegram accounts during this time increased by 2 times, and offers to buy an active page « VKontakte » — by 50%. The annual turnover of the entire market ( from June 2022 to June 2023 ) in 4Cheat amounted to about 10 billion rubles.

Buy-accs believe that increased demand for account purchases has been affected by increased interest of Russians in online anonymity. According to them, people often go to social networks from anonymous accounts, leaving their blocked or lost pages.

The representative of Buy-accs added that many buy accounts for registration on forums or other sites. According to Buy-accs, the price of the « VKontakte » varies from 18 rubles. up to 249.3 thousand rubles, and in Telegram — from 18 kopecks. up to 390 thousand rubles.

According to the source, the price of the « page depends on its characteristics, degree of processing, and the total inflation in combination with the complexity of the process of creating accounts » also affects the price. For example, an account in « VKontakte » used to cost 50 kopecks, and now the same account will cost 25 rubles.

Regarding the purchase of accounts for the purpose of political manipulation or sending spam messages with advertising –, the number of spambots in comments on social networks increased by the end of 2022, the peak fell in January 2023. Spam messages mainly advertise financial pyramids or self-development courses.

The problem with bots also affected telecom operators. For example, on the official page « VKontakte » provider « Vimpelcom » in the comments of the bot they publish provocative messages, advertising services or dubious earnings. In « MegaFon » they confirmed that they also face spam on social networks.
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